Waccamaw Stores was a chain of retail stores that operated in the southeastern United States. The company was founded in 1976 and was headquartered in Myrtle Beach, South Carolina. The stores sold a variety of products, including clothing, housewares, toys, and sporting goods.
Waccamaw Stores grew rapidly in the 1980s and 1990s, expanding to over 200 locations throughout the Southeast. However, the company began to experience financial difficulties in the late 1990s and filed for bankruptcy in 2001. The company was purchased by New York-based investment firm Prentice Capital Management in 2002, but ultimately closed its remaining stores in 2004.
Today, Waccamaw Stores is primarily remembered for its iconic jingle, which included the lyrics "Where the beach comes to shop." The jingle was featured in the company's radio and television advertisements throughout the 1980s and 1990s and remains a fond memory for many who grew up in the Southeast during that time period.
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